18
Jan
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Machine Learning Who to Nudge: Causal vs Predictive Targeting in a Field Experiment on Student Financial Aid Renewal
Jann Spiess, Stanford Graduate School of Business
18.01.2024
6:15 pm - 7:45 pm
LMU Institute of AI in Management via zoom
The presentation handles the nuances of intervention effectiveness on targeting strategies. In a large-scale field experiment with 53,000 college students, the value of different targeting approaches was assessed. The talk dissects the challenges of predicting outcomes and proposes hybrid methods for improved precision.
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