How the Meta Algorithm Influences Election Advertising

LMU News

Our PI Stefan Feuerriegel and his team, in collaboration with the Politecnico di Milano and CENTAI from Turin, conducted a large-scale study on the topic of election advertising. In the run-up to the federal election, more than 80,000 political advertisements on Instagram and Facebook were analyzed. The algorithms seem to favor the contents of certain parties.

First LMU Newsroom Article

Second LMU Newsroom Article

Link to the paper

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How the Meta Algorithm Influences Election Advertising

LMU News

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