19.09.2025
Digdeep Podcast: IAA in Munich – Will the Automotive Industry Turn Things Around?
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
In the new episode of #digdeep, Christof Horn himself talks about the turnaround of the automotive industry.
Individual mobility is one of the freedoms that people value most. However, the mobility sector is undergoing unprecedented change.
Every two years, the IAA in Munich becomes the central meeting place for manufacturers, suppliers, and partners. In addition to the trade fair, automakers also showcase their predominantly electric models in the city center, while other providers of everything from public transport to innovative shuttles are represented.
In the podcast, Christof, as an industry expert, will discuss the transformation toward more software and connectivity, as well as the question of whether mobility is really improving.
Just listen in (podcast in German).
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