23.01.2025

Digdeep Podcast: Live From Work Awesome Berlin With Metaplan and Burger King: Companies Are Spaces for Discourse
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
In the new episode of #digdeep, the podcast makers visited the Work Awesome Conference in Berlin.
At a time characterized by multiple crises - such as the war of aggression in Ukraine, the Hamas attack on Israel and the escalation in the Middle East conflict - companies are facing major challenges. These issues not only lead to intense discussions in society, but also to conflicts in the private and professional sphere.
At the Work Awesome conference in Berlin, organized by Brand Eins, #digdeep addressed the question of how companies deal with these challenges and what role their values play in this. Where does an employee's identity as part of the organization end and where does their private self begin? The guests, Jörg Ehmer, CEO of Burger King Germany, and Judith Muster, sociologist and partner at the management consultancy Metaplan, provided fascinating insights. The discussion was moderated by Frank Dahlmann, who heads the B1 Podcast Network. It was an enriching premiere that offered important perspectives on current social challenges.
Just listen in (podcast in German).
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