11.12.2025
Digdeep Podcast: Will AI Be the New Colleague, Prof. Sabine Pfeiffer?
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
In the new episode of #digdeep, Sabine Pfeiffer from FAU Erlangen-Nuremberg talks about AI as a new colleague.
An MIT study shows that artificial intelligence is widespread in everyday life, but lags behind expectations in business. Optimistic narratives about AI are of little help when it comes to actually using the technology productively.
Industrial applications still require considerable expertise to develop marketable products and services. For AI to increase productivity and automate routine tasks, humans and machines must work closely together, as human judgment remains essential.
The success of AI implementations in companies depends crucially on the early involvement of employees, as Professor Sabine Pfeifer also emphasizes in her research.
Just listen in (podcast in German).
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