12.12.2024
Digdeep Podcast: Why Doesn't Google Know What We Really Want, Julia Urbahn?
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
In episode 128 of #digdeep, Dr. Julia Urbahn, founder of the Swiss market research institute Intervista, joins as the guest. Intervista specializes in qualitative surveys, price analyses, and other insights for both B2C and B2B markets.
The discussion focuses on the continued importance of traditional market research in an era dominated by digital behavioral data from platforms like Google. Dr. Urbahn emphasizes that understanding the why behind human actions is far more valuable than simply knowing the what.
She also highlights how digitalization benefits market research, noting that people tend to be more honest with digital surveys than with human interviewers. Drawing from her experience running Switzerland's largest digital panel, she provides a unique perspective on uncovering the motivations behind consumer behavior.
Just listen in (podcast in German).
12.12.2024
Related
07.01.2025
Digdeep Podcast: Goodbye 2024, Hello 2025!
The first 2025 episode of #digdeep reflects on twelve exciting topics and interviews in 2024 that inspired both podcast creators and listeners.
21.11.2024
Digdeep Podcast: Foot vs. Shoe - How Do You Digitise Shoe Shopping, Matthias Brendel?
#digdeep talks with Matthias Brendel about how Footprint is revolutionizing online shoe shopping by improving fit and reducing returns.
07.11.2024
Digdeep Podcast: ChatGPT Is Back as Studio Guest - And How!
In this episode, ChatGPT is back on #digdeep, showcasing its brand-new conversational capabilities—and it’s impressive!
27.10.2024
Digdeep Podcast: Live From the HerCareer With Alexandra Renner (BMW Garage)
In this episode, #digdeep talks with Alexandra Renner about bridging the gap between corporate innovation and startup culture.
18.09.2024
Digdeep Podcast: Driverless in San Francisco: How Far Along Are Robotaxis?
In this episode, we take a ride in a Waymo robotaxi through the busy streets of San Francisco.