21.11.2024
Digdeep Podcast: Foot vs. Shoe - How Do You Digitise Shoe Shopping, Matthias Brendel?
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
A third of shoes in Germany are bought online, yet sizing issues often lead to high return rates and waste.
Footprint, co-founded by Matthias Brendel, tackles this by allowing customers to measure their feet with a smartphone and matching them to the best-fitting shoes or models. This innovative solution reduces returns, cuts costs for retailers, and helps the environment. Matthias, who previously worked on innovations at Audi, shares his journey of founding Footprint and offers insights into building a successful startup.
Just listen in (podcast in German).
Related
10.07.2026
Digdeep Podcast: Can AI Save Our Legal System From Collapse, Viktor Von Essen (Libra)?
The new episode of #digdeep with Viktor von Essen is about AI and our legal system.
09.07.2026
MCML Junior Member Bolei Ma Earns Best Paper and SAC Highlight Awards at ACL 2026
Bolei Ma receives a Best Paper Award and an SAC Highlight Award at ACL 2026 for outstanding contributions to NLP research.
08.07.2026
MCML Junior Member Sarah Ball Receives Outstanding Position Paper Award at ICML 2026
MCML Junior Member Sarah Ball and her co-author Phil Hackemann received the Outstanding Position Paper Award at ICML 2026 this week in Seoul.
