21.11.2024
Digdeep Podcast: Foot vs. Shoe - How Do You Digitise Shoe Shopping, Matthias Brendel?
News From the Digital World by MCML PI Frauke Kreuter and Christof Horn
A third of shoes in Germany are bought online, yet sizing issues often lead to high return rates and waste.
Footprint, co-founded by Matthias Brendel, tackles this by allowing customers to measure their feet with a smartphone and matching them to the best-fitting shoes or models. This innovative solution reduces returns, cuts costs for retailers, and helps the environment. Matthias, who previously worked on innovations at Audi, shares his journey of founding Footprint and offers insights into building a successful startup.
Just listen in (podcast in German).
21.11.2024
Related
04.04.2025
Digdeep Podcast: How to Bring AI Into Engineering, Philipp Noll From Spread.AI?
In another new episode of #digdeep, Philipp Noll, Co-Founder from Spread.AI talks about data networking in large-scale IT projects.
03.04.2025
Digdeep Podcast: Reinvention in Structural Change – How Schwedt Goes Digital
In the new episode of #digdeep, the podcast reports about circular economy at Schwedt and a startup-lab with Sascha Lademann.
23.02.2025
Digdeep Podcast: Why Do We Have Reason for Digital Optimism, Alex Mrozek?
In the new episode of #digdeep, the podcast explains reasons for digital optimism with Alexander Mroszek.
09.02.2025
Digdeep Podcast: DeepSeek, OpenAI & Co – What’s Next for AI, Prof. Kristian Kersting?
In the new episode of #digdeep, the podcast highlights DeepSeek, OpenAI & Co with Prof. Kristian Kersting.