11.07.2024

Teaser image to Digdeep Podcast: Wie baut man erfolgreiche Business-Plattformen, Prof. Felix Wortmann?

Digdeep Podcast: Wie baut man erfolgreiche Business-Plattformen, Prof. Felix Wortmann?

News from the Digital World by MCML PI Frauke Kreuter and Christof Horn

Platform giants such as Amazon, Alibaba, Apple, and Google have become crucial gatekeepers in the economy, setting the rules for new business models. Many companies are trying to enter the platform economy but struggle to achieve relevance.

Prof. Felix Wortmann of the University of St. Gallen explores these challenges in his book "Der Plattform-Navigator" and discusses them on episode 122 of #digdeep. He highlights the diverse business models available and emphasizes the importance of the right mindset for success.

Just listen in (podcast in German).

11.07.2024


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