Machine Learning Who to Nudge: Causal vs Predictive Targeting in a Field Experiment on Student Financial Aid Renewal

Jann Spiess, Stanford Graduate School of Business

18.01.2024

6:15 pm - 7:45 pm

LMU Munich, Institute of AI in Management via zoom

The presentation handles the nuances of intervention effectiveness on targeting strategies. In a large-scale field experiment with 53,000 college students, the value of different targeting approaches was assessed. The talk dissects the challenges of predicting outcomes and proposes hybrid methods for improved precision.

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Machine Learning Who to Nudge: Causal vs Predictive Targeting in a Field Experiment on Student Financial Aid Renewal

Jann Spiess, Stanford Graduate School of Business

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