Workshop
User – Market – Product Fit
Essentials Workshop
08.12.2025
9:00 am - 5:30 pm
LMU Munich, IEC Space
In this Workshop, participants learn how to uncover real user needs using Design Thinking methods such as empathy building, problem exploration, and rapid testing. They translate these insights into clear user and buyer personas and validate whether their idea offers a true value proposition. Building on this foundation, participants assess their market potential by applying the TAM– SAM–SOM framework, exploring multiple applications, and identifying their most promising target segments. By the end, participants understand both the user problem and the market landscape — enabling them to shape customer-centric innovations with real-world opportunity.
Trainers:
- Annie Weichselbaum, IEC Incubation Lead & Founder
- Andreas Pavlenko, IEC Startup Coach & Founder
What you’ll get
- Exchange and collaborate with IEC Incubation Teams
- Expert training from our IEC Startup Coaches & Venture Consultants
- Get feedback on your idea
- Explore your research transfer potential and learn how to turn research findings into real-world applications
- Learn startup methodologies & tools
Requirements
- Participation requires on-site attendance at the LMU IEC Space on both dates.
- Research must show real-world application potential and a clearly defined use case
- No prototype needed — early innovation stage (idea stage) is sufficient
- Open to 2 MCML teams (2 participants per team, joint initiative)
- Participation is limited to LMU MCML PhD students; mixed teams are welcome
Looking Forward to Receiving Your Applications!
- Annie Weichselbaum, IEC Incubation Lead
- Thomas Meier, MCML Science Manager
This event is for MCML members only.
Organized by:
LMU Innovation & Entrepreneurship Center
IEC
Munich Center for Machine Learning
MCML
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