Workshop

User – Market – Product Fit

Essentials Workshop

08.12.2025

9:00 am - 5:30 pm

LMU Munich, IEC Space

In this Workshop, participants learn how to uncover real user needs using Design Thinking methods such as empathy building, problem exploration, and rapid testing. They translate these insights into clear user and buyer personas and validate whether their idea offers a true value proposition. Building on this foundation, participants assess their market potential by applying the TAM– SAM–SOM framework, exploring multiple applications, and identifying their most promising target segments. By the end, participants understand both the user problem and the market landscape — enabling them to shape customer-centric innovations with real-world opportunity.

Trainers:

Annie Weichselbaum, IEC Incubation Lead & Founder
Andreas Pavlenko, IEC Startup Coach & Founder

What you’ll get

Exchange and collaborate with IEC Incubation Teams
Expert training from our IEC Startup Coaches & Venture Consultants
Get feedback on your idea
Explore your research transfer potential and learn how to turn research findings into real-world applications
Learn startup methodologies & tools

Requirements

Participation requires on-site attendance at the LMU IEC Space on both dates.
Research must show real-world application potential and a clearly defined use case
No prototype needed — early innovation stage (idea stage) is sufficient
Open to 2 MCML teams (2 participants per team, joint initiative)
Participation is limited to LMU MCML PhD students; mixed teams are welcome